Why I’m Not Doing UCU This Year

Every year, I hear from customers who plan their holiday shopping around finding me at Urban Craft Uprising — and I can’t tell you how much that means to me. I’ve been part of the show since the early days, and some of my most loyal, lifelong customers came from those weekends. In those early years, I even headlined their press coverage and was interviewed as part of their vendor features — a decade ago when they highlighted every artist’s story. (They eventually removed that entire archive, so I’ve kept my interview here.)

So I want to share why I won’t be there this season.

1. The short version

The Seattle Center Exhibition Hall has become incredibly challenging — for vendors, for customers, and for anyone with mobility limitations. Parking is expensive, load-in is physically demanding, and the aisles get so packed it’s hard to shop comfortably. My goal is always to provide a calm, enjoyable experience, and this space simply isn’t set up for that anymore.

2. The eggshell factor

Over the years, it’s become harder for long-time vendors to get in, and the application process has felt increasingly unpredictable. I’ve spent a lot of seasons tiptoeing around this reality — not wanting to jeopardize my chances by speaking openly. I know many of you have asked why your favorite legacy makers aren’t there anymore, and… well, you’re not imagining it.

3. A sponsorship shift

Last year I was told the organizers wanted to “give another business a chance” at sponsorship, which I respected. But when that didn’t work out and they circled back asking me to sponsor again, I was in a tough season and needed to invest those funds into keeping my own team afloat. After that, I wasn’t accepted to the show — and this year, I chose not to apply.

4. The real truth: I know how big this is

I know skipping UCU is a big deal — it’s historically been a major part of my holiday revenue. But instead of leaving my busiest season up to an unpredictable jury process, I’m choosing to focus on the stores that support my work year-round. It feels steadier, healthier, and far more aligned with where my business is headed.

If you’re a maker yourself — or just curious what really goes into preparing for a big show — I put together a full post with everything I’ve learned from two decades of craft and fine art shows.

5. Making Space for What’s Next

Stepping back from the show circuit isn’t just about avoiding exhaustion — it’s about creating room for the things that energize me most: designing new pieces, experimenting creatively, connecting more intentionally with customers near and far, and focusing on the writing and consulting work that’s becoming a bigger part of my practice. I want to bring you deeper insights into sustainable design, share more behind-the-scenes processes, and make space for the kind of thoughtful work I’m contributing to the next generation of fashion designers and entrepreneurs This shift lets me pour my energy into the work that truly matters — and serve you with more clarity, joy, and intention.

The very best way to support my work

Shop directly on my website or visit the stores that carry my bags year-round. They’re small businesses too, and showing them love is the most meaningful way to support us both.

And honestly? While everyone else is battling crowds that weekend, I’ll be in my slippers and a sheet mask, with cranberry–orange bread baking in the oven. It feels good to choose a calmer, more aligned way to serve my customers — one that lets me ship your orders with joy rather than exhaustion

Thank you for your support all these years. It means more than you know.